HIGH PERFORMANCE BRANDING: Capturing the Importance of a User-Focused Design

Colton Weinman


The purpose of this project was to re-design the NASA Center for Climate Simulation (NCCS) website to provide a better user experience and solidify their brand identity. The goal was to create a brand that highlights how NCCS technology supports NASA-funded science and engineering, while striking a balance between a push for innovation and change, and the stability required for operations. This project gave the NCCS a brand and website design that better exemplifies the purpose of the organization, and provides an improved way to communicate and interact with their users.